the bookcase for tolerance
Intolerance is often fuelled by the unknown. It begins with words and can lead to physical acts of violence. Today, the UNESCO International Day for Tolerance, sees the launch of “The Bookcase for Tolerance'' created by Innocean Berlin in collaboration with Media.Monks. Under the motto #DontHateEducate, the project uses the power of personal testimonials to educate people and to influence their attitude and behaviour towards those considered "different".
The app, website and docuseries give a unique insight into the lives of Anne Frank and four young people facing discrimination. All so we can live in a tolerant world. A world without discrimination. for anne frank house.
”Shining a light on the intolerance that persists against young people in the 21st century, with a new campaign focused on today’s teenagers as well as Frank herself.” — AdAge
“This bookcase reminds us of what prejudice and discrimination can lead to. Many young people still have to deal with this. The Bookcase for Tolerance tells their story.” — Ronald Leopold, Executive Director Anne Frank House
case film >
Role
illustrator
Creative team
gabriel mattar, ricardo wolff, reinier gorissen, marlon von franquemont, andrés andrade, gonçalo martinho, antonio neto, javier granados, juan kebork, leon celay, quynh tran khanh, harja tariq
AR App Development
Media.Monks
Music Composition
Massive Music
Director Teaser film
Johan Kramer
DOP Teaser
Wouter Westendorp
Voice teaser film
Elliot Page
Director Short Films
Ted Alkemade
DOP Short Films
Bob Alkemade
Illustration
Rik Nieuwdorp
All still photography
Yvette de Wit
Photography folders
Sven Shrader
PR & Activation
Hagens PR & Strategy.
Special thanks to Mees, Majd, Dalit & Kuei
recognition
cannes lions /
bronze, shortlist (x4)
d&ad /
yellow pencil, wood pencil (x3), shortlist
the one show /
merit (x3)
adc global /
silver cube, bronze cube (x2), merit, shortlist
cresta /
gold, silver (x2), bronze
epica awards /
bronze
mad stars /
silver, bronze, crystal (4)
webby /
diversity & inclusion, best use of ar
lovie /
gold (x2), people’s voice
adc netherlands /
members award, silver spin, bronze spin,
bronze lamp
adc germany /
silver nail, bronze nail (x2), merit (x5)
shots creative /
bronze
gerety awards /
ar experience
phnx awards /
gold
fwa awards /
fwa of the day
techcrunch /
app of the week
adage /
editors pick
bestads /
best of interactive
nu.nl /
app of the week
innocean berlin / anne frank huis,
2022