challenge
to get people to use spotify in the car, using out-of-home advertising as the main medium.

problem
censorship sucks. and when the radio is your only option for music in the car, you end up losing the best parts of the songs you love because of the dreaded “bleep.” by choosing spotify to listen to when you drive, you’ll hear the music the way the artist intended, no matter what.

solution
using song lyrics censored by the radio, we’ll create a visual representation of the worst thing that can happen to music in the car. we’ll also launch a radio ad to make our message loud and clear for the people who need to hear it most.

*this brief was aimed at the united states’ market, where this kind of censoring is a lot more prevalent than in, say, europe.

creative team
julia heydemann, anastasiia cherniavska, rik nieuwdorp

miami ad school berlin / 2020

radio ad
“these edits are the f☺cking worst, right? why are we still listening to music this way? introducing: your daily drive. an uncensored, d☺mn good playlist made just for you, by spotify. with both the music and podcasts you love, the playlist is updated every day, so your drive is always new, even if the streets you pass aren’t. the radio doesn’t stand a f☺cking chance. head to spotify.com/dailydrive to discover yours today.”

challenge
to get people to use spotify in the car, using out-of-home advertising as the main medium.

problem
censorship sucks. and when the radio is your only option for music in the car, you end up losing the best parts of the songs you love because of the dreaded “bleep.” by choosing spotify to listen to when you drive, you’ll hear the music the way the artist intended, no matter what.

solution
using song lyrics censored by the radio, we’ll create a visual representation of the worst thing that can happen to music in the car. we’ll also launch a radio ad to make our message loud and clear for the people who need to hear it most.

*this brief was aimed at the united states’ market, where this kind of censoring is a lot more prevalent than in, say, europe.

creative team
julia heydemann, anastasiia cherniavska, rik nieuwdorp

miami ad school berlin / 2020

radio ad
“these edits are the f☺cking worst, right? why are we still listening to music this way? introducing: your daily drive. an uncensored, d☺mn good playlist made just for you, by spotify. with both the music and podcasts you love, the playlist is updated every day, so your drive is always new, even if the streets you pass aren’t. the radio doesn’t stand a f☺cking chance. head to spotify.com/dailydrive to discover yours today.”